Q2) How did you use new media technologies in the various stages of the production?
Tuesday, February 12, 2013
Evaluation Planning, Q2
Q2) How did you use new media technologies in the construction and research, planning and evaluation stages?
http://www.newmedia.org/what-is-new-media.html
I used various platforms throughout my planning, production, and feedback processes. We used video cameras- both HD and non-HD, digital still image cameras, iPhones, Blackberrys, the scanner, the iMacs, PC computers, the interactive whiteboard (for presentations), PowerPoint, Microsoft Word, Microsoft Publisher, Photoshop, Fireworks, Final Cut Pro, Final Cut Express, iMovie, iDisc, YouTube, Prezi, SlideShare, XtraNormal, Survey Monkey, Facebook, email, text messaging.
Dyer's Representation Theory of Starshttp://www.mediaknowall.com/as_alevel/Music/music.php?pageID=popstar
Dyer theory suggests media makes the artist and the star is the images made out of different things e.g. magazines, films. For example, artists who are open to the public and fans through platforms such as radio, television and internet, if it wasn’t for these then their music wouldn’t be as widely heard and they wouldn’t be artists. Stars are commodities (products) produced and consumed on the strength of their meanings. This means that for them to be ‘stars’ they were on covers of magazines and featured in movies. As the Dyer theory suggests ‘stars depend upon a range of subsidiary media (magazines, TV, radio...) in order to construct an image for the target audience.’ This means that an artist has to act and present themselves in a certain way to attract a certain type of audience. For example Beyonce may be seen in a magazine such as Cosmopolitan in a sexy dress. This may be to attract a male audience as she looks seductive or female teenagers/ young adults as they may aspire to look like her.
http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/media-platforms.html
"Media Platforms
Q.What is a Media Platform?
Research into Media Institutions & Platforms"
http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/specific-research-into-media-platforms.html
http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/final-product-collecting-feedback.html
http://www.newmedia.org/what-is-new-media.html
Defining New Media Isn’t Easy
By Bailey Socha and Barbara Eber-Schmid
Introduction: What isn’t new media?
New Media is a 21st Century catchall term used to define all that is related to the internet and the interplay between technology, images and sound. In fact, the definition of new media changes daily, and will continue to do so. New media evolves and morphs continuously. What it will be tomorrow is virtually unpredictable for most of us, but we do know that it will continue to evolve in fast and furious ways. However, in order to understand an extremely complex and amorphous concept we need a base line. Since Wikipedia has become one of the most popular storehouses of knowledge in the new media age, it would be beneficial to begin there:Wikipedia defines New Media as:
“… a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content. What distinguishes new media from traditional media is the digitizing of content into bits. There is also a dynamic aspect of content production which can be done in real time, but these offerings lack standards and have yet to gain traction.
I used various platforms throughout my planning, production, and feedback processes. We used video cameras- both HD and non-HD, digital still image cameras, iPhones, Blackberrys, the scanner, the iMacs, PC computers, the interactive whiteboard (for presentations), PowerPoint, Microsoft Word, Microsoft Publisher, Photoshop, Fireworks, Final Cut Pro, Final Cut Express, iMovie, iDisc, YouTube, Prezi, SlideShare, XtraNormal, Survey Monkey, Facebook, email, text messaging.
Research
Macs, PC- internet
interactive whiteboard- theory lessons
YouTube- existing products
Prezi- initial ideas presentation
SlideShare- existing slideshows
Blogger
Planning
digital still image cameras (mise-en-scene photographs, photos of storyboards/work etc.)
iPhones, Blackberrys -organisation
scanner- storyboards, shooting scripts etc.
Macs, PC- storyboard/shooting script/risk assessment templates, internet- communication (organisation)
interactive whiteboard (for presentations
Microsoft Word, Microsoft Publisher- questionnaires, plans (roles/responsibilities)
SlideShare
Facebook, Twitter, email, text messaging- organisation
Blogger
Construction
video cameras- both HD and non-HD
iPhones, Blackberrys- organisation
Facebook, Twitter, email, text messaging- organisation communication
Macs- Music Video
MacBook Pro- Ancillary Products
Photoshop, Fireworks- Ancillary Products
Final Cut Pro, Final Cut Express, iMovie- Music Video
iDisc- burning Music Video to a disc to collect audience feedback
Evaluation
Blogger
Survey Monkey- audience feedback
Facebook, Twitter, email, text messaging- collecting feedback/ proliferating our video
Prezi
XtraNormal
SlideShare
YouTube- collecting audience feedback (proliferation)
video cameras- both HD and non-HD- self video
digital still image cameras- photographs
iPhones, Blackberrys- audience feedback
scanner- Q1 (written tasks)
Macs, PCs- internet programmes, powerpoint, word
interactive whiteboard (for presentations)- audience feedback
Microsoft Word, Microsoft Publisher- questionnaires, organisation of images
- Research and Planning
Dyer's Representation Theory of Starshttp://www.mediaknowall.com/as_alevel/Music/music.php?pageID=popstar
Dyer theory suggests media makes the artist and the star is the images made out of different things e.g. magazines, films. For example, artists who are open to the public and fans through platforms such as radio, television and internet, if it wasn’t for these then their music wouldn’t be as widely heard and they wouldn’t be artists. Stars are commodities (products) produced and consumed on the strength of their meanings. This means that for them to be ‘stars’ they were on covers of magazines and featured in movies. As the Dyer theory suggests ‘stars depend upon a range of subsidiary media (magazines, TV, radio...) in order to construct an image for the target audience.’ This means that an artist has to act and present themselves in a certain way to attract a certain type of audience. For example Beyonce may be seen in a magazine such as Cosmopolitan in a sexy dress. This may be to attract a male audience as she looks seductive or female teenagers/ young adults as they may aspire to look like her.
http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/media-platforms.html
"Media Platforms
Q.What is a Media Platform?
A.You just need to break it into two parts - Media (you should know what that is) and Platform (a raised surface)... the answer will be things like local news websites, local newspapers, teletext, etc. Anything that gives the news a raised base to be seen.
The above is a simple explanation I found on a question-and-answer website for the public to use.
_____________________
I found that this website really emphasised the ever-growing list of Media Platforms, even despite being a little outdated. In fact, the fact that it was created so recently, but is still viewed as outdated highlights this further!
http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/specific-research-into-media-platforms.html
- Production
- Audience Feedback:
http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/final-product-collecting-feedback.html
Thursday, February 7, 2013
Wednesday, February 6, 2013
Evaluation Planning, Q1- Ancillary Products
Q1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
Digi-Pak
We decided to have a picture of Jeff (our performer) on the stage at the back and with songs down the left hand side. We thought that this would be effective yet simplistic; it would still attract the audience’s attention. We thought about having another photo of Jeff on the front cover, we decided maybe the magazine advert. This way people would be able to recognise the album because they have seen the magazine advert, also as Jeff is shown mostly in the music video. We thought about using a clock on the fold in panel, this is because we wanted to promote our music video and the single 'Clocks' more. Therefore, as soon as they open up the product the clock is the first thing they see. We thought about having a review page on one of the inside panels, this would be seen as they open up it up, by putting the reviews on that page the audience are likely to read them as they see it straight away. The reviews would be about the album or about the songs featured on the album. We decided to use a piano on the second inside panel because when they opened it out more they would see that a piano is used in one of the songs. A picture of a candle is used underneath the CD holder, this is because it is similar to a graphic match as the candle is circular and the CD holder is, also the flame of the candle would be in the same place as circular hole of the CD.
Magazine Advert
Digi-Pak
Plan:
We decided to have a picture of Jeff (our performer) on the stage at the back and with songs down the left hand side. We thought that this would be effective yet simplistic; it would still attract the audience’s attention. We thought about having another photo of Jeff on the front cover, we decided maybe the magazine advert. This way people would be able to recognise the album because they have seen the magazine advert, also as Jeff is shown mostly in the music video. We thought about using a clock on the fold in panel, this is because we wanted to promote our music video and the single 'Clocks' more. Therefore, as soon as they open up the product the clock is the first thing they see. We thought about having a review page on one of the inside panels, this would be seen as they open up it up, by putting the reviews on that page the audience are likely to read them as they see it straight away. The reviews would be about the album or about the songs featured on the album. We decided to use a piano on the second inside panel because when they opened it out more they would see that a piano is used in one of the songs. A picture of a candle is used underneath the CD holder, this is because it is similar to a graphic match as the candle is circular and the CD holder is, also the flame of the candle would be in the same place as circular hole of the CD.
Magazine Advert
We decided to conform to conventions by using a simple font, and having the basic album information, an image of our 'artist' on the magazine advertisement:
However, we decided that it would also make the magazine advert more effective if we were to add reviews of the album (which we found from http://www.rollingstone.com/and http://www.nme.com/).
Tuesday, February 5, 2013
Evaluation Question 1- In what ways does your music video use, develop or challenge conventions of real media products?
In what ways does your media product use, develop or challenge conventions of real media products?
She Moves in Her Own Way- The Kooks
Our original idea was to do a music video for the song 'She Moves In Her Own Way- The Kooks' but part way through production our ideas changed. Therefore, my evaluation is assessing our completed product for 'Clocks- Coldplay'. However, during planning, I had previously briefly answered a few questions on, and made reference to, some conventions I had planned to use in The Kooks video-
Clocks- Coldplay
She Moves in Her Own Way- The Kooks
Our original idea was to do a music video for the song 'She Moves In Her Own Way- The Kooks' but part way through production our ideas changed. Therefore, my evaluation is assessing our completed product for 'Clocks- Coldplay'. However, during planning, I had previously briefly answered a few questions on, and made reference to, some conventions I had planned to use in The Kooks video-
- http://maisieheskethmedia-advanced.blogspot.co.uk/2012/06/media-texts-rely-on-cultural.html
- http://maisieheskethmedia-advanced.blogspot.co.uk/2012/07/encodingdecoding.htm
- http://maisieheskethmedia-advanced.blogspot.co.uk/2012/10/using-theories-mulvey.html
- http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/genre-research-indie.html
- http://maisieheskethmedia-advanced.blogspot.co.uk/2013/02/indie-codes-and-conventions.html
Clocks- Coldplay
Monday, February 4, 2013
Evaluation Planning, Q1- Music Video
Q1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
She Moves in Her Own Way- The Kooks
Our original idea was to do a music video for the song 'She Moves In Her Own Way- The Kooks' but part way through production our ideas changed. Therefore, my evaluation is assessing our completed product for 'Clocks- Coldplay'. However, during planning, I had previously briefly answered a few questions on, and made reference to, some conventions I had planned to use in The Kooks video-
Clocks- Coldplay
First of all I began by discussing the question in detail with my classmates to decide what elements we used to include, and which were the most important. I noted down the points I felt were most important and thought of some specific aspects i could include and discuss.
Despite it being a long process, I decided that I would go through each individual shot from our production and analyse the conventions either broken or conformed to in the shots. I will be using the internet for research into details and examples to back up my explanations but the majority will be done by hand allowing me to analyse each shot in much more detail, with much more ease.
http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/artist-research-coldplay-existing.html
http://www.tech-talk.com/sample-articles/powerpoint-use-black-screen
She Moves in Her Own Way- The Kooks
Our original idea was to do a music video for the song 'She Moves In Her Own Way- The Kooks' but part way through production our ideas changed. Therefore, my evaluation is assessing our completed product for 'Clocks- Coldplay'. However, during planning, I had previously briefly answered a few questions on, and made reference to, some conventions I had planned to use in The Kooks video-
- http://maisieheskethmedia-advanced.blogspot.co.uk/2012/06/media-texts-rely-on-cultural.html
- http://maisieheskethmedia-advanced.blogspot.co.uk/2012/07/encodingdecoding.htm
- http://maisieheskethmedia-advanced.blogspot.co.uk/2012/10/using-theories-mulvey.html
- http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/genre-research-indie.html
- http://maisieheskethmedia-advanced.blogspot.co.uk/2013/02/indie-codes-and-conventions.html
Clocks- Coldplay
First of all I began by discussing the question in detail with my classmates to decide what elements we used to include, and which were the most important. I noted down the points I felt were most important and thought of some specific aspects i could include and discuss.
Despite it being a long process, I decided that I would go through each individual shot from our production and analyse the conventions either broken or conformed to in the shots. I will be using the internet for research into details and examples to back up my explanations but the majority will be done by hand allowing me to analyse each shot in much more detail, with much more ease.
http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/artist-research-coldplay-existing.html
http://www.tech-talk.com/sample-articles/powerpoint-use-black-screen
Tuesday, January 29, 2013
Clocks-Audience Feedback
During the process of collecting audience feedback, Brogan also asked various people to watch and feed back on our final product. Below are a number of comments made, and questions asked:
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