Coldplay, Clocks- Individual Shots- Final Version

In our final product, there was 41 shots:

 

Final Product- Coldplay, Clocks

Here is the final version of our music video to Clocks by Coldplay.

http://www.youtube.com/watch?v=aEZyA-tBnGk

Risk Assessment: Coldplay- Clocks

New Video- Mise-en-Scene- Locations & WHY

Having changed our video idea, we now have new locations for the new video.

As the main feature of our film will be performance, we have concentrated on filming our actor (Jeff Leyland) miming the song in order for us to use this throughout our video. He was filmed in college, on the stage. We kept the curtains closed behind him so as to have a plain backdrop.We also filmed another of our actors (Emma Claydon) in the hall too, Emma however, was playing the grand piano in the centre of the hall. We decided that we wanted our performer, to be singing on a stage. We wanted it to look like he was almost performing but in an abstract way.

The walls in the hall we chose to use were GREEN presenting a number of colour connotations. I liked the natural connotations, and the connotations of harmony; as they fitted with both the song's sound and the genre well. I also thought that the natural connotations fitted with the calm and tranquility of Coldplay.

http://www.color-wheel-pro.com/color-meaning.html

  Green

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.

Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.

Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.

Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.

http://green-colors.blogspot.co.uk/2012/07/green-common-connotations.html

Monday, July 16, 2012

Green Common Connotations

nature, growth, grass, hope, youth, inexperience, sickness, health, Islam, spring, Saint Patrick's Day, money (US), greed, and envy

http://www.pearltrees.com/#/N-f=1_3389585&N-fa=427474&N-p=25991881&N-play=0&N-s=1_3389585&N-u=1_33733

The Curtain on the stage we chose was a deep shade of RED. We also felt that the connotations of this colour fitted well. We liked the idea of strength, supporting our protagonist through his state of sadness, power, determination, passion and desire also fitted with this. It also added the idea of lust or love, suggesting that maybe there is alternative motives to his commitment and desire.

http://www.color-wheel-pro.com/color-meaning.html

  Red

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.

Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

Light red represents joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.

http://www.pearltrees.com/#/N-f=1_3389585&N-fa=427474&N-p=25991881&N-play=0&N-s=1_3389585&N-u=1_33733

Although we liked both of these colours and their connotations, we did not want them to be linked too strongly with our characters- in order for our audience to create their own storyline. Therefore, we liked the idea of keeping these colours in our location, and the shots without being too central to the mise-en-scene.

Coldplay- Clocks: Characters

There are only two characters in our video;

Jeff Leyland- 18
     male, brown hair, tall.

Jeff is our main actor, he is going to be featured as the singer of the band. We have filmed him numerous times miming the lyrics to our song. We chose to use Jeff as he had a good physique- hence would be desirable for the young, female, target audience of the indie genre. This, also made him appear very stereotypically masculine- highlighting the strength of his emotions as they opposed his stereotypes.



Emma Claydon- 18
     female, black hair, tall.

Emma is the second of our actors and is featured playing the grand piano. We decided to fit this into our piece, syncing it with the music. Various shots were taken of Emma playing the piano, she is not however, featured in the video in any other way.

Coldplay- Mise-en-Scene- Male Performer's Costume

We decided to dress our male performer in black and white in our music video to remain simple but also to match colour connotations

Black has connotations that we wanted to portray in our video. http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/connotations-of-colour-black.html

White also has contrasting connotations.
http://maisieheskethmedia-advanced.blogspot.co.uk/2013/01/connotations-of-colour-white.html

We decided to use a mixture of black and white to contrast with the female character, but also to draw in aspects of both colours' connotations. Henceforth breaking some conventions but sticking to others.

He is going to wear a fitted top to show his phisique, making him stereotypically desirable and iconic for teenage girls particularly- a stereotype of fame and musicians. Jeans portray a casual and masculine imagine, but converse return to make the outfit more casual.



Below are the photos of the actual items Jeff wore. However, due to the photographs being such bad quality- due to unavailability of adequate equipment, I have also downloaded some good quality photos of replica items.