Connotations of the Colour Black

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Black

Black is associated with power, elegance, formality, death, evil, and mystery.
Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.
Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.


Although we are keeping with stereotypes and dressing our characters causally, however to contrast with some stereotypes we decided to use the colour black as it is considered to be a very formal, elegant, and prestigious colour. Black is also associated with the unknown shadowing the sense of trapped and helplessness shown through the lyrics of "Coldplay- Clocks"- our chosen song. It also denotes strength and authority helping us to suggest that there will be a positive end to the negative storyline suggested in the song's lyrics. "Black gives a very aggressive color scheme" which we thought would contrast nicely with the soft sound of the song, and sensitive connotations presented through the lyrics.