As Coldplay are a popular band of the current time, we decided they needed a popular institution that was recognised by a mass audience. We therefore decided MTV would be appropriate for our band as Coldplay are mainstream.
http://www.mtv.co.uk/
A platform is something that can help raise and/or promote media to the next level. There are three different types, these include:
-E-Media (Internet Sites)
-Print Media (Magazines, Newspapers, Posters)
-Moving Image (Music Videos, Films, Television)
We will use platforms such as YouTube to promote our video for the band.We would create them a Twitter/Facebook page to advertise and create publicity and a larger fan base. We would also create a website for the band themselves in order to give out information about the band.
We would also promote the band through the use of magazines and newspapers in order to gain maximum audience coverage.
If something successful for the band was to take place, we would also advertise through posters on billboards. This way a much larger audience would be covered.
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