"Media texts rely on cultural experiences in order for audiences to easily make sense of narratives."How are you planning to use conventional and/or experimental approaches in your production?
We plan to use unconventional techniques of the "indie" genre in our product- in that bands/artists of this genre generally use shots of them singing and/or performing their songs throughout their music videos. They don't tend to use a storyline technique. We wanted to break this convention because we thought that using a storyline gave the song more meaning and helped the audience to create an interpretation which was accurate to the desired connotation, and therefore created more effective moods and feelings towards the song.
Some examples of "Indie" songs which use the convention of singing and/or performing the song in their videos are:
Coldplay- Yellow http://www.youtube.com/watch?v=1MwjX4dG72s&feature=related
Oasis- Wonderwall http://www.youtube.com/watch?v=6hzrDeceEKc
Razorlight- Burberry Blue Eyes http://www.youtube.com/watch?v=6-n91hTca9o&list=UUuCizFs0RF-WqubMIphSgQQ&index=8&feature=plcp
Nonetheless, in our research we found that a number of "R'n'B" and "Pop" use the more storyline technique that we liked. Some examples of these songs are:
Rihanna and Calvin Harris: We Found Love http://www.youtube.com/watch?v=tg00YEETFzg
Beyonce: If I Were a Boy http://www.youtube.com/watch?v=AWpsOqh8q0M
Also, in both of these videos monologues are used. We really liked this idea because we felt that they gave the songs a lot more meaning and engaged us as an audience more effectively and meaningfully.
Other songs which used this technique are:
Bright Eyes- At the Bottom of Everything- http://www.youtube.com/watch?v=qikRcAiCtKM
Vaughan Brothers- Tick Tock http://www.youtube.com/watch?v=jLs5REzFvOY
No comments:
Post a Comment