Mulvey's Theory of 'The Male Gaze'
Nhttp://blogs.warwick.ac.uk/michaelwalford/entry/laura_mulvey_and
She points out that feminists need a variety of tools (or methods) with which to understand the unseen workings of the patriarchal system which opresses women. Mulvey is concerned to argue that psychoanalysis is an important tool whilst recognising the need for many others.
Mulvey then moves onto a section which argues that pleasure needs to be destroyed and that this destruction is a radical weapon. Cinema particuarly Hollywood cinema which is primarily structured upon bringing pleasure raises questions about how the unconscious structures our ways of seeing and understanding of the world and also why we gain pleasure from looking.
In our product, we also plan to oppose this stereotype through our protagonist. She is not a stereotypical teenage female and wears casual clothes and is constantly seen in natural locations; whereas other females are seen very made up, in high heels and in urban locations. We therefore, purposely challenge the conventions of Mulvey's representation theory of visual pleasure and the male gaze. This is also challenged in the fact that our male protagonist finds her attractive due to her demeanour and characteristics, rather than her appearance.
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