Andrew Goodwin
Andrew Goodwin has identified a number of key features in music videos. They are:
-A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or disjuncture the lyrics.
-A relationship between the music and the visuals.
Amplifying - This is similar to repeatability, meanings and effects are constantly shown through the video.
Disjuncture - This is when the meaning of the song is completely ignored.
Illustrate - music videos can use a set of images to illustrate the meaning of lyrics and genre (this is the most common)
Andrew Goodwin's theory of music videos will be applied to our product through the links between the lyrics and the images seen on screen. For example, in Beyonce's 'Single Ladies' video, we see her dancing and pointing to her hand whilst singing "put a ring on it". However, rather than using the actions of actors the to mirror the lyrics, we are going to use objects and editing. For instance, at the part of the song where they say "Monday" the word "Monday" will flick across the screen letter by letter- as with the word "Tuesday".
Andrew Goodwin
Andrew Goodwin has identified a number of key features in music videos. They are:
-A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or disjuncture the lyrics.
-A relationship between the music and the visuals.
Amplifying - This is similar to repeatability, meanings and effects are constantly shown through the video.
Disjuncture - This is when the meaning of the song is completely ignored.
Illustrate - music videos can use a set of images to illustrate the meaning of lyrics and genre (this is the most common)
Andrew Goodwin's theory of music videos will be applied to our product through the links between the lyrics and the images seen on screen. For example, in Beyonce's 'Single Ladies' video, we see her dancing and pointing to her hand whilst singing "put a ring on it". However, rather than using the actions of actors the to mirror the lyrics, we are going to use objects and editing. For instance, at the part of the song where they say "Monday" the word "Monday" will flick across the screen letter by letter- as with the word "Tuesday".
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